I’m a proud member of the polymath class. I look for the things that nobody knows how to do and fall in love with making those things a reality. While long-form content has historically been my bread and butter, I’ve done everything from Salesforce automation, email newsletter content creation, short-form video, and even a rollercoaster concept or two.

Web

AI continues to wiggle its way into every part of our software conversations and, for this self-driving truck company, into consumer concerns. This web article was composed as part of a nurture campaign titled, “Building Trust”, in an effort to continue fostering connections between the general public and the autonomous driving entity.

Responsibilities included on-page SEO: keyword research in SEMRush and Ahrefs, further long-tail research in Answer The Public, and content writing.

As part of Nova Southeastern University’s website cleanup efforts, I rewrote content for SEO purposes, consolidated old pages, wrote new content, and helped build pages across the College of Computing and Engineering.

Responsibilities included on-page and off-page SEO, content writing, research, and building out pages in Wordpress.

As part of an overall rebrand to transform Torc’s scrappy startup brand into a sleek, sophisticated-yet-approachable entity, I helped redesign the company website to its current iteration. This site relaunch took the bounce rate from 66% to 35% over a three month period and improved session duration significantly (34 sec session duration pre-launch, 1:13 session duration post-launch).

Responsibilities included building out pages in Divvy, on-page and off-page SEO, content writing, and integrating tools such as Zapier, Salesforce, and more.

Short Form Content

I conceived, wrote, and coded this email as part of an ongoing nurture campaign geared towards recruiting top talent in the autonomous vehicle industry. 34.24% HTML open rate, 33.83% open rate overall, 8.60% click through rate.

Responsibilities included gathering images, writing copy, email development in Pardot (Salesforce Marketing Cloud), preparing segmentation lists, and scheduling.

From celebratory B2B posts on LinkedIn to making nostalgic connections on Instagram, I’ve had the opportunity to work on a few different initiatives in social. Click through to view a snapshot of social posts I’ve made over the years.

@insideaoa images made by Jes van Zee.

Every November, the International Association of Amusement Parks and Attractions Expo takes over Central Florida. I wrote up the copy and coordinated with the team’s graphic designer to create this billboard, hung just outside the Orlando International Airport to greet the incoming Expo attendees. Click through to view the whole image.

Image made by Jes van Zee.

Video + Scripts

As part of a brand awareness and general education campaign, this script was devised to educate the general public about the levels of autonomy. Currently in production as an animated YouTube series, this script is the first of many.

Responsibilities included scriptwriting.

Disney’s EPCOT approached me about creating a show for their Hasbro x Disney collaboration. Created to celebrate princesses of all ages, this silly, 15-minute skit by the Royal Paynes was performed in front of an audience of ~10,000 Disney influencers and journalists in the toy industry.

Responsibilities included scriptwriting, day-of production assistance, and show direction assistance.

Meet Torc Robotics' self-driving semi-trucks, the next great advancement in the vast world of transportation. With innovation, safety, and efficiency in mind, these autonomous vehicles are revolutionizing our present and future. This script was conceived, written, and brought to life to accompany investor presentations for a self-driving startup.

Responsibilities included strategy, creative direction, scriptwriting, and on-site video assistance.

Extra Cool Stuff

This is a collection of stuff I’m proud of that isn’t necessarily content or marketing related, but they’re huge parts of what I have to offer as a creative: out-of-the-box thinking, a promise to help the people around me, and a hint of humor.

The IAAPA Guidebook was conceived by my friend, Dave, who wanted to create a free resource for students and new professionals seeking to break into the theme park industry. Dave wrote an outline and I turned that outline into a full-fledged eBook. With over 300+ downloads to its name, our scrappy team aimed to lower the barrier of entry to arts careers with this accessible tool.

Live version here.

One time, someone asked me if I could theme their mobility scooters and I said yes (??????). I continue to be amazed at the amount of faith people put in me. I took apart the scooters (terrifying), wet sanded the housing, painted it, and 3D printed out some accessories while a friend Cricut’d out the graphics and made the license plates. And if that wasn’t enough, I recorded the whole thing.

Click through to check out both scooters along with some process pictures.

And some short Reels I made:

Picture Perfect Holidays

Picture Perfect Holidays was a nonprofit, volunteer activity built by SLICE Creative Network. Meant to give out-of-work theme park designers a networking opportunity mid-pandemic, we created several photo opportunities for our community to come together safely during the 2020 holiday season.

Click through to check out the build and the process photos.